Analysis Of Magazine Dobule Page Spread

Analysis of double page spread (page 18 and 19)

The Magnificent Seven

• In the middle of the double page there is a gutter, this is where the magazine folds to create the singular pages. Editors have to be careful about this, because they have to make sure that no text overlaps the gutter, as it would create distortion and it would make the text unclear and difficult to read. The large image spreads across the gutter, however it is edited so that the image is still clear.
• The Image in the double page spread is of one of the main actors, Chris Pratt. I believe this actor was chosen, most likely because he is one of the most well known actors, because of this the double page would attract more readers, as more people know who he is. In the Image the actor is holding a very old fashioned pistol, which is very western-style, and is wearing clothes of an old fashion. The mise en scene of this image imply that this is a film of the western or cowboy genre. The target audience of this double page spread, is fans of the western or cowboy genre, or possibly fans of classic films, such as the Magnificent Seven. (The double page spread is about a premiere of a film based on the magnificent seven)
• The photo taken is a mid-shot of the actor, we can clearly see the serious, and focused facial expression of the actor, and the gun pointing forwards implies he does have a target, conveying violence and danger.
• At the bottom of the page there are 3 smaller images of several different actors, and the middle image is from behind the scenes.
• The article has been titles "SEVEN UP" this relates to the title of the film "The Magnificent Seven" The word up suggests a lot of things, such as: the film is and upgrade to it's predocessors, or that the ratings are "up there".
• Below the title there is a subtitle giving more information about the article.
• In the main text there are multiple pill quotes, from the actors and producers of the film, these are accounts from the creators of the film makers themselves, so we get a lot more information from them.
• At the start of the text drop capitals have been used, the reason they have been used is so that it is very clear where the article starts.
• The font is very small, and it is in sans serif. This makes the text look a lot more old fashioned, matching the time this film takes place in, which is a more old fashioned time (the wild west)
• The colour scheme of the page is predominately white, this makes the magazine seem more high class, and more organized, Empire is a magazine for people who are heavily invested in films, and care a lot for the genre, they do not look at a magazine for any fancy colours or presentation, they prioritise the information provided by the magazine. This colour scheme stays consistent throughout the magazine, is it very rare that a page does not match this colour scheme.
• 
  

Coke Zero and Diet Coke

Coke Zero

Coca Cola Zero is the second edition to the famous coca cola brand. It claims to be a low calorie variation of the famous Coca Cola drink, however still maintaining the taste of a regular coca cola drink.. It is a controversial product, as the true healthiness of the drink has been questioned. This is due to the rumors that the 'great taste' of coca cola zero comes from a high amount of sweeteners, which are even more unhealthy than sugar. It was distributed 22nd years since coca cola's first release. From multiple adverts we can imply that this variation is supposed to be aimed at men. This is because of multiple reasons. Firstly, the color scheme of the brand's designs is more masculine, with the black background, and the dark red font for the well known coca cola text. As well as that, the adverts are typically suggesting that coca cola zero can be an advantage to men in certain situations. This does not mean that coca cola zero can only be drunk by men, but the adverts suggest this. An example of this is:

Coca Cola Diet

Coca cola diet is the first coca cola brand since coca cola's (original) initial release. Coca Cola Diet was unveiled on July 8 1892, and it was introduced in the United States at a later date. Instead of using sugar, the drink was sweetened with aspartame, and artificial sweetener that was recently released in the united states. After this, multiple variations of diet coke were released, this included mostly new brands of coca cola such as: Coca Cola Cherry and Coca Cola Vanilla, however just a diet version. This product is more inclined towards the female audience. These are for the same reasons as coca cola zero, however they apply to women  instead.This sort of thing is very appealing to women, therefore incline many women towards this product, at least more women than men, although once again this product isn't made just for women. An example of this is a particular advert where a group of women see a shirtless man drinking a can of Diet Coke. This advert has actually been remade, with a more modern version:

Uses Of Maslow's Theory In Print Adverts

Physiological

This is an example of an advert that goes under the physiological section of Maslow's hierarchy. This is because the product the advert is advertising is a basic human need: water. This is because humans cannot survive without water. If we don't have water (a basic need) we can't focus on any other need that is above this on Maslow's hierarchy of needs, because we haven't met the requirements for our basic human needs.

Safety

This is an example of an advert that goes under the Safety section of Maslow's hierarchy of needs. This is because the advert is advertising insurance. The purpose of insurance it to make sure specific things are kept safe, if something wrong happens. This advert is advertising home insurance, meaning that it'll keep your house safe for you, in case anything happens, therefore you can still pay for other necessary things, without the worry of what will happen, if something goes wrong with your home.

Social

This advert goes under the social section of Maslow's hierarchy of needs. Despite the fact coca cola is a drink, the aim of coca cola is for people not to drink it to survive, they want to make you believe that drinking coca cola will make you popular and you will gain a lot of friends. This is shown by the fact the advert shows a woman and 2 men together happily, drinking coca cola, implying the drink is what brought them together.

Esteem

This is an example of an advert that goes under the esteem section of Maslow's hierarchy. This is because the advert conveys the product as being the "biggest thing to happen". This would make people think of themselves as bigger and better, because they have ownership of this new technology. This occurs a lot with apple products, as apple is normally thought of being the best pieces of technology, due to their highly technological products.

Self-Actualisation

This advert goes under the Self-Actualisation section of Maslow's hierarchy, because this adverts says that joining the army will make you be the best, and that you can reach your full potential. This is different to esteem, as esteem makes you feel good about yourself, self actualisation goes beyond that, as it means that you will be the best.