Uses Of Maslow's Theory In Print Adverts

Physiological

This is an example of an advert that goes under the physiological section of Maslow's hierarchy. This is because the product the advert is advertising is a basic human need: water. This is because humans cannot survive without water. If we don't have water (a basic need) we can't focus on any other need that is above this on Maslow's hierarchy of needs, because we haven't met the requirements for our basic human needs.

Safety

This is an example of an advert that goes under the Safety section of Maslow's hierarchy of needs. This is because the advert is advertising insurance. The purpose of insurance it to make sure specific things are kept safe, if something wrong happens. This advert is advertising home insurance, meaning that it'll keep your house safe for you, in case anything happens, therefore you can still pay for other necessary things, without the worry of what will happen, if something goes wrong with your home.

Social

This advert goes under the social section of Maslow's hierarchy of needs. Despite the fact coca cola is a drink, the aim of coca cola is for people not to drink it to survive, they want to make you believe that drinking coca cola will make you popular and you will gain a lot of friends. This is shown by the fact the advert shows a woman and 2 men together happily, drinking coca cola, implying the drink is what brought them together.

Esteem

This is an example of an advert that goes under the esteem section of Maslow's hierarchy. This is because the advert conveys the product as being the "biggest thing to happen". This would make people think of themselves as bigger and better, because they have ownership of this new technology. This occurs a lot with apple products, as apple is normally thought of being the best pieces of technology, due to their highly technological products.

Self-Actualisation

This advert goes under the Self-Actualisation section of Maslow's hierarchy, because this adverts says that joining the army will make you be the best, and that you can reach your full potential. This is different to esteem, as esteem makes you feel good about yourself, self actualisation goes beyond that, as it means that you will be the best.