Coke Zero and Diet Coke

Coke Zero

Coca Cola Zero is the second edition to the famous coca cola brand. It claims to be a low calorie variation of the famous Coca Cola drink, however still maintaining the taste of a regular coca cola drink.. It is a controversial product, as the true healthiness of the drink has been questioned. This is due to the rumors that the 'great taste' of coca cola zero comes from a high amount of sweeteners, which are even more unhealthy than sugar. It was distributed 22nd years since coca cola's first release. From multiple adverts we can imply that this variation is supposed to be aimed at men. This is because of multiple reasons. Firstly, the color scheme of the brand's designs is more masculine, with the black background, and the dark red font for the well known coca cola text. As well as that, the adverts are typically suggesting that coca cola zero can be an advantage to men in certain situations. This does not mean that coca cola zero can only be drunk by men, but the adverts suggest this. An example of this is:

Coca Cola Diet

Coca cola diet is the first coca cola brand since coca cola's (original) initial release. Coca Cola Diet was unveiled on July 8 1892, and it was introduced in the United States at a later date. Instead of using sugar, the drink was sweetened with aspartame, and artificial sweetener that was recently released in the united states. After this, multiple variations of diet coke were released, this included mostly new brands of coca cola such as: Coca Cola Cherry and Coca Cola Vanilla, however just a diet version. This product is more inclined towards the female audience. These are for the same reasons as coca cola zero, however they apply to women  instead.This sort of thing is very appealing to women, therefore incline many women towards this product, at least more women than men, although once again this product isn't made just for women. An example of this is a particular advert where a group of women see a shirtless man drinking a can of Diet Coke. This advert has actually been remade, with a more modern version:

Uses Of Maslow's Theory In Print Adverts

Physiological

This is an example of an advert that goes under the physiological section of Maslow's hierarchy. This is because the product the advert is advertising is a basic human need: water. This is because humans cannot survive without water. If we don't have water (a basic need) we can't focus on any other need that is above this on Maslow's hierarchy of needs, because we haven't met the requirements for our basic human needs.

Safety

This is an example of an advert that goes under the Safety section of Maslow's hierarchy of needs. This is because the advert is advertising insurance. The purpose of insurance it to make sure specific things are kept safe, if something wrong happens. This advert is advertising home insurance, meaning that it'll keep your house safe for you, in case anything happens, therefore you can still pay for other necessary things, without the worry of what will happen, if something goes wrong with your home.

Social

This advert goes under the social section of Maslow's hierarchy of needs. Despite the fact coca cola is a drink, the aim of coca cola is for people not to drink it to survive, they want to make you believe that drinking coca cola will make you popular and you will gain a lot of friends. This is shown by the fact the advert shows a woman and 2 men together happily, drinking coca cola, implying the drink is what brought them together.

Esteem

This is an example of an advert that goes under the esteem section of Maslow's hierarchy. This is because the advert conveys the product as being the "biggest thing to happen". This would make people think of themselves as bigger and better, because they have ownership of this new technology. This occurs a lot with apple products, as apple is normally thought of being the best pieces of technology, due to their highly technological products.

Self-Actualisation

This advert goes under the Self-Actualisation section of Maslow's hierarchy, because this adverts says that joining the army will make you be the best, and that you can reach your full potential. This is different to esteem, as esteem makes you feel good about yourself, self actualisation goes beyond that, as it means that you will be the best.